A FAMILY MATTER
1918 / 2025
At just 23 years old, Anna opens her small shirtmaking workshop in the heart of Naples, as the Great War comes to an end. In a city still echoing with the elegance of the Bourbon era, she quietly sews her future — with fabric, thread, and courage.
She starts with little, but her craftsmanship speaks volumes. Her shirts become known for their cut, care, and simplicity.
It is the beginning of a family tradition that will continue for generations.
Giuseppina, known as Geppina, is Anna’s firstborn.
Raised among fabrics and scissors, she inherits not just her mother’s hands, but also her discipline and elegance.
In a city rising from the ashes of war, she keeps the family workshop alive, sewing made-to-measure shirts with quiet precision. Naples wants to feel proud again — and Geppina answers with craftsmanship.
Her shirts speak of care, resilience, and style.
And so, the thread continues — from mother to daughter — holding together dignity, memory, and identity.
Giuseppe is the third generation of shirtmakers — but also a visionary entrepreneur. Raised among fabrics and patterns, he learns the craft from his aunt Geppina, yet dreams far beyond the workshop.
Firmly rooted in his heritage, Giuseppe expands the family tradition with industrial ambition. He builds two production sites, employs over 50 skilled workers, and turns tailoring into a structured enterprise.
But even as he ventures into construction and agriculture, one thing never changes:
The values of precision, integrity, and identity sewn into every shirt — just like his mother and grandmother taught.
Mario, son of Giuseppe and Chiarina, is a designer, artist, entrepreneur and institutional advisor. With him, the family tradition becomes international and refined. His eponymous line brings Neapolitan tailoring to Asia, Europe, and the USA.
A visionary with strong roots, Mario narrows production to focus on true excellence, elevating craftsmanship to luxury. He splits his time between the family business and his work as a recognized consultant in diplomacy, Made in Italy, and global expansion — with bases in Italy and Florida.
With Mario, tradition doesn’t end —
It evolves, and travels the world.
Chiaralaura, daughter of Mario and Laura, represents the fifth generation. While pursuing her studies and nurturing a passion for music, she begins taking her first steps into the family legacy — not only preserving its identity, but shaping its future.
With a fresh perspective, she signs her first capsule collection:
“The Next Muscariello”, introducing women’s summerwear for the very first time.
A new chapter begins —
guided by style, memory, and vision.